Building my own small business has been a natural extension of my degree in Public Relations and Marketing. By developing my brand, creating social media content, communicating with clients, and building marketing strategies, I’ve applied what I learned in the classroom to a real business.
Running my business has also allowed me to continue learning through hands-on experience, from understanding my audience and building a brand identity to creating content that drives engagement and communicating a clear, consistent message.
Video produced in collaboration with Elevated Visuals. I led the creative direction, including scriptwriting, content planning, curation, shot selection, and development of the video’s overall concept and visual approach.
I’ve included this to highlight my success in creating and distributing engaging content. This screenshot shows the analytics from one of my most viral videos, which reached nearly 1.7 million views across Instagram and Facebook.